Google CEO Eric Schmidt recently referred to the internet as a 'cesspool' of misinformation. These comments are likely to come as a shock; after all, Google have taken firm position as the main information gatekeeper since its creation ten years ago. Schmidt made the comments at a conference for magazine executives; an ironic twist when considering that Google has profited more than most from shifting media consuption away from traditional towards the new media. The comments are likely to once again spark debate as to whether or not user generated content represents quality or dross.
Although the social media has facilitated the consumer's ability to create new and original content, these platforms have simultaneously opened the floodgates of opinion. As such, information available online is becoming ever more voluminous as anyone with an opinion inextricably records it online. Whether or not this is detrimental to public knowledge is likely to remain a topic of debate for the next few years. In my opinion though, access to a far wider pool of information can never be a bad thing. Whilst information has historically been a corollary of traditional establishments, such as the major press organisations, there are limitation to the scope that these organisations can achieve. As I have frequently said before, 'We' can achieve significantly more than 'I'; more often than not in a fraction of the time, and at a fraction of the cost.
Whether or not regulation of the social media is a requirement for sifting the accurate information from the misinformation is another question. My personal opinion is that if social media is regulated, a large proportion of those that engage in the conversation willingly are likely to be detered from doing so. As such, the conversation is likely to become hideously directed. If users are unable to accurately convey their opinions then social media is not accurately meeting its potential.
Although the social media has facilitated the consumer's ability to create new and original content, these platforms have simultaneously opened the floodgates of opinion. As such, information available online is becoming ever more voluminous as anyone with an opinion inextricably records it online. Whether or not this is detrimental to public knowledge is likely to remain a topic of debate for the next few years. In my opinion though, access to a far wider pool of information can never be a bad thing. Whilst information has historically been a corollary of traditional establishments, such as the major press organisations, there are limitation to the scope that these organisations can achieve. As I have frequently said before, 'We' can achieve significantly more than 'I'; more often than not in a fraction of the time, and at a fraction of the cost.
Whether or not regulation of the social media is a requirement for sifting the accurate information from the misinformation is another question. My personal opinion is that if social media is regulated, a large proportion of those that engage in the conversation willingly are likely to be detered from doing so. As such, the conversation is likely to become hideously directed. If users are unable to accurately convey their opinions then social media is not accurately meeting its potential.


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