Sunday, December 14, 2008

The Importance of Creativity within 21st Century Business

Over the coming week I shall be examining the importance of individual creativity and the effects thereof open an organisation's output. During the course of the week, I shall post several articles considering the various aspects of creativity; from the components and culture of creativity, to the position of failure in encouraging creativity.

Why creativity? The main reason for my interest in creativity stems from research undertaken during my Masters level studies; specifically, I was involved in an extensive examination of the effects of creativity in the 21st Century workplace. Whilst I had previously anticipated the importance thereof, the study truly opened my eyes to how inextricably linked individual creativity and organisational innovation really are. Whilst creativity is a critical component for what many of us are doing every day in submitting content to the social media, few organisation's truly appreciate the value which creativity subtly adds to their bottom line. I hope that by the end of this week, your organisation will understand the importance of nurturing creativity within the workforce.

Over the course of the following week, I will be posting an article on creativity daily. The following articles concerning creativity have been designed to identify the most important areas thereof:

  1. Influencing Business - Creativity Defined
  2. The Components of Creativity Part 1; Expertise
  3. The Components of Creativity Part 2; Creative Thinking
  4. The Components of Creativity Part 3; Motivation
  5. A Culture of Creativity
  6. Facilitating Creativity through Effective Team Building
  7. Thought Self Leadership and Creativity
  8. Tolerating Failure
  9. Is Creativity 'Born' or 'Taught'; You Decide

I hope to see you over the course of the coming week.

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