tag:blogger.com,1999:blog-5285812003538838741.post8390101508027936287..comments2008-11-21T08:52:25.435ZComments on The Lovable Rogue: The Importance of Not 'Forcing' Employee Participa...Christopher Kellyhttp://www.blogger.com/profile/10660157291722137172noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5285812003538838741.post-31643945716223600792008-11-21T08:52:00.000Z2008-11-21T08:52:00.000ZI just found the following quote by Jackie Huba in...I just found the following quote by Jackie Huba in the brilliant Naked Conversations (Scoble & Israel);<BR/><BR/>"Organisations that set out to do something viral or generate buzz... often end up coming across as cheesy... Two way marketing is essential to evangelism. Word-of-Mouth tactics may backfire if they are one-directional".<BR/><BR/>Clearly a forced attempt to push social media tactics onto the workforce will prove unsuccessful. The organisation should bear this in mind when developing any social media strategies.<BR/><BR/>TLRThe Lovable Rogue also known as Chrishttp://www.blogger.com/profile/10660157291722137172noreply@blogger.com