tag:blogger.com,1999:blog-5285812003538838741.post6323271315813820763..comments2008-12-11T08:09:10.520ZChristopher Kellyhttp://www.blogger.com/profile/10660157291722137172noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5285812003538838741.post-37788273526527699122008-12-11T08:09:00.000Z2008-12-11T08:09:00.000ZThank you for highlighting that extract from Intel, Jordan. It's good to see that some organizations are adopting adequate social media strategies in order to establish trust. It seems common sense; why should organizations adopt strategies online that would be frowned upon offline? The anonymity afforded by the Internet is no excuse for the organisation to engage covertly in the online conversation. Any offline attempts to covertly manipulate the customer's perceptions of the brand would undoubtedly be met with customer hostility. As you correctly highlight, Jordan, at the end of the day, transparency is critical in the social media, and trust is the currency thereof. Jeopardize either, and your entire online presence is threatened. Thanks for sharing, Jordan.The Lovable Rogue also known as Chrishttp://www.blogger.com/profile/10660157291722137172noreply@blogger.comtag:blogger.com,1999:blog-5285812003538838741.post-16330205372301665442008-12-11T07:32:00.000Z2008-12-11T07:32:00.000ZDaryl -<BR/><BR/>This is a well timed post. Have you seen Intel's social media guidelines?<BR/><BR/>http://www.intel.com/sites/sitewide/en_US/social-media.htm<BR/><BR/>Here is an excerpt:<BR/><BR/>Be transparent. Your honesty—or dishonesty—will be quickly noticed in the social media environment. If you are blogging about your work at Intel, use your real name, identify that you work for Intel, and be clear about your role. If you have a vested interest in something you are discussing, be the first to point it out.<BR/><BR/>--<BR/><BR/>Backs up your argument about trust doesn't it?<BR/><BR/>Jordan Willms <BR/>sumolabs.comJordan Willmshttp://www.sumolabs.comnoreply@blogger.comtag:blogger.com,1999:blog-5285812003538838741.post-1819342429173145492008-12-10T22:23:00.000Z2008-12-10T22:23:00.000ZHey, Daryl. Thanks for sharing your thoughts. I would truly hope that as the social media in general becomes more widely accepted in an organizational sense, companies will begin to truly recognize that it is the customer who is in charge now. Establishing trust with your customers is an organisational imperative, without which online business becomes completely unviable.The Lovable Rogue also known as Chrishttp://www.blogger.com/profile/10660157291722137172noreply@blogger.comtag:blogger.com,1999:blog-5285812003538838741.post-9144142009861757262008-12-10T22:01:00.000Z2008-12-10T22:01:00.000ZHey TLR, enjoyed this post tremendously. I can't believe how many organisations still act like they're "in charge" and consumers don't matter. Trust certainly is the currency going forward and that, linked with transparency and positive experiences, will definitely win over consumers in the long run.Daryl Tayhttp://uniquefrequency.comnoreply@blogger.com