tag:blogger.com,1999:blog-5285812003538838741.post4783230013098131581..comments2008-10-19T22:19:13.992+01:00Christopher Kellyhttp://www.blogger.com/profile/10660157291722137172noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5285812003538838741.post-14919847282479420722008-10-19T22:19:00.000+01:002008-10-19T22:19:00.000+01:00Thanks Shauna. There are clear opportunities for both for-profit and not-for-profit organisations afforded by the social media. The network effects achieved through community based social platforms make it significantly easier to virally spread a message. As such, the level of reach that may have taken a single organiser months to achieve alone can now be achieved in minutes. Such organisations need to recognise the power of these networks and leverage them accordingly.The Lovable Rogue also known as Chrishttp://www.blogger.com/profile/10660157291722137172noreply@blogger.comtag:blogger.com,1999:blog-5285812003538838741.post-21547544862278959092008-10-19T21:34:00.000+01:002008-10-19T21:34:00.000+01:00Great post. I just wrote about social media impacting poverty for Blog Action Day 2008.<BR/><BR/>More NPOs need to start getting involved. There's a lot of people ready to help out on the web--just take a look at Kiva. The key will be implementing the social media tools effectively, which not everyone is doing just yet.Shauna Nicholsonwww.shaunanicholson.com/blognoreply@blogger.com