I actually have Keen's book on my list of "Next Re...

2008-11-25T02:48:00.000Z

I actually have Keen's book on my list of "Next Reads" along with a few others.

I think the main issue is that too many people see social media as the end to all ills - it's not. It won't change the world overnight or make us better people - that has, and always will be, down to us.

What social media will do is offer us tools to improve ourselves, our professions and the way we handle business. The rest is up to us.

As you know, Chris, I'm one of social media's biggest advocates but at the same time I'm not naive enough to think it's going to solve everything. Especially when there are the beginnings of elitism in social media which I've talked about before.

Let's work out exactly what social media is and can do before proclaiming it the one-stop fix for all the world's ills. Even the true evangelists don't claim it to be anything other than a great toolset.

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I actually have Keen's book on my list of "Next Re...