Thanks for the comment, Danny. I agree entirely; ...

2008-11-10T22:05:00.000Z

Thanks for the comment, Danny.
I agree entirely; the important aspect is to appropriately convey what is considered an acceptable contribution. Simple limitations, for example relating to courtesy, do not detract from the conversation, but allow one's workforce to engage the customer in transparent conversation. By encouraging equal social media access to the entire workforce, the organisation can ensure that the resultant content remains genuine; remains 'human'. By making this the responsibility of a single department the organisation risks generating content which is perceived to be manufactured. This is unlikely to result in a successful relationship with the customer.

Thanks again, Danny.

TLR

While I can see the sense in having a dedicated so...

2008-11-10T18:25:00.000Z

While I can see the sense in having a dedicated social media "team", I'm also with you on the view that it shouldn't be completely segregated.

I think companies probably feel the "dedicated" approach is needed because this is how business has always worked - dedicated customer service, dedicated marketing, dedicated sales, etc.

Social media doesn't work this way. While you need to have a certain level of experience in sales, marketing or customer service to work in these areas, there's no such thing as needing "social media experience" for SM users.

Anyone can blog; anyone can use Twitter; anyone can have a Facebook profile. That's the beauty of social media.

What IS needed - and a point you mentioned - is a common view as to what's acceptable and what's not when it comes to representing your business online.

Get that right, and there's no reason why every employee can't offer a view.

Comments on The Lovable Rogue: Should Organisations create dedicated Social Media...

Thanks for the comment, Danny. I agree entirely; ...

While I can see the sense in having a dedicated so...